October 18, 2006
Line “Ëœem Up and Lay It on “Ëœem
By Mark A. Taylor “If my only choice is to sit in a row and hear someone talk for 30 minutes, I want it to be the best speaker I can find.” The young adult (a raised in the church, graduate of a Christian college Christian) was explaining why she’d chosen the congregation where she’s now a member. Her comment reminded me of an article I’d seen in Leadership journal this summer by Spencer Burke, creator of a Web site called theOOZE.com. Burke says churches today are “focusing on one product to the exclusion of others,” Most often, it’s a


