December 15, 2011
The New Old: Are We Ignoring One of America”s Largest Generations?
By Amy Hanson Question: What do NPR, USA Today, Chico”s clothing store, CVS pharmacy, Whole Foods Market, CNN, and the Obama administration all have in common? Answer: They are all investing significant amounts of time, money, and research into one of the biggest demographic shifts ever to occur in America””the aging population. Specifically, these entities, as well as hundreds of others, are studying baby boomers and the impact this huge group will have on society. The baby boom generation (whom I like to refer to as “the new old”) includes 78 million people born between 1946 and 1964. Pew Research
