Understanding the Externally Focused Movement
By Krista Petty, Eric Swanson, and Rick Rusaw Just a few years ago, a Google search for “externally focused church” found nothing. But today that search yields tens of thousand of references. What does it mean to be externally focused? In their book The Externally Focused Church, Rick Rusaw and Eric Swanson offer this description: Externally focused churches are inwardly strong but outwardly focused. They integrate good deeds and good news into the life of the church. They value impact and influence in the community more than attendance. They seek to be salt, light, and leaven in the community. They
