May 9, 2010
FROM MY BOOKSHELF: Will You Lead? Will You Serve?
By LeRoy Lawson Jeff Jarvis, What Would Google Do? (New York: HarperCollins, 2009). Gary Hamel with Bill Breen, The Future of Management (Boston: Harvard Business School Publishing, 2007). Seth Godin, Tribes: We Need You to Lead Us (New York: Penguin Group, 2008). Does WWGD? look familiar, like maybe WWJD? If so, then Jeff Jarvis has made his point. As Christians ask what Jesus would do, Jarvis argues that organizations wanting to prosper in today”s brave new world need to ask what super-Internet-searcher Google would do, because Google does it right. No company in history has grown like it. Jarvis has “reverse engineered”
