19 April, 2024

WJU Makes Connections in One-Day Fund-raiser

by | 13 November, 2011 | 0 comments

By Jennifer Taylor

 This fall, William Jessup University (Rocklin, CA) tried a new approach to fund-raising””and set a record in the process.

Vice President for Advancement Eric Hogue had three goals: to recruit new donors, help WJU students, and to raise the money without taking the staff away from work. “Give:24″ accomplished all three.

Every member of the staff, faculty, and administration was encouraged to participate by asking 24 friends and family members to give $24 each. They made the requests and promoted the effort via social media and e-mail during the month of August; donors could give online during the 24 hours of September 8.

“We were shooting for $24,000, but as of today we”ve raised more than $38,000,” Hogue said a few weeks after the event.

The school says that according to a recent Chronicle of Philanthropy survey, the previous one-day record for fund-raising using social media was $20,000.

The University Fund, a scholarship fund for students, will receive 40 percent of the money, and 50 percent will be divided among each of the school”s departments. Ten percent of the total was “tithed” to external missions, with each department choosing one recipient.

In future efforts, Hogue hopes to offer the option to give via text message; also under consideration is pooling the tithe money for one big gift or campus project.

www.jessup.edu

 

 

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