Lifeline Christian Mission (Westerville, OH) is making it easy for families, churches, youth groups, and businesses to give healthy food to people around the world.
Lifeline is able to send a pound of supplies for 25 cents, so it is encouraging groups to donate quarters with its “Quarter Back Challenge.”
To participate, groups order Challenge Kits filled with mini-tubes of candy, labels, ribbon, and instructions. Each group sells the candy, fills the empty tubes with quarters, and mails a check for the total to Lifeline. Fifty-six quarters—$14—fit in a tube.
Lifeline began the program as a way to finance the shipment of 240,000 pounds of donated food and supplies at its shipping warehouse. “With each 40,000 quarters, or $10,000, collected, we can ship a 40,000-pound container of ministry supplies to Haiti,” the ministry shares.
Lifeline has extended the challenge until the 2012 Super Bowl, creating an easy and fun way to tie in a ministry initiative with the big Sunday. Learn more at www.lifeline.org.