19 April, 2024

A Lesson in Christian Separation, Engagement

by | 14 June, 2013 | 3 comments

By Jennifer Johnson

In 2005, three former PayPal employees launched YouTube. Today more than 800 million people, 70 percent of whom live outside the United States, visit the site each month to watch more than 4 billion hours of its free content. People also upload 72 hours of footage every minute, making YouTube the site for video sharing.

In 2007, four investors launched GodTube. It grew quickly to almost 3 million users before dropping to 690,000 in 2009. The site was rebranded as a social network named Tangle, and it was acquired by Salem Communications a year later.

In his excellent book The Next Christians, Gabe Lyons describes several categories of believers. Cultural Christians fail to differentiate between their faith and the mainstream, preferring to blend in. Separatist believers, on the other hand, “play the antagonist, unconcerned about the social consequences of their tactics.” This may mean turning every encounter into an opportunity for evangelism, confronting secularists who are determined to ignore our nation”s “Christian heritage,” or retreating into enclaves populated only by other believers.

06_4C_MyTake_JNGodTube is a classic example of separatist behavior. Instead of just putting their good stuff on YouTube, where people in need of God might actually see it, the GodTube team created their own niche network with content they could control. Instead of using their resources to create compelling video that could reach millions of people, they poured money and time into creating an alternate platform designed for people who already believe.

Fortunately, there is a third type of Christian””the restorer. These people “envision the world as it was meant to be and they work toward that vision,” Lyons writes. “They recognize that the world will not be completely healed until Christ”s return, but they believe the process begins now as we partner with God. . . . They don”t separate from the world or blend in; rather, they thoughtfully engage.”

City on a Hill grew out of Southeast Christian Church in Louisville””it was birthed by the Restoration Movement. It is a ministry using stories of beauty, grace, and hope to share Jesus, a ministry that epitomizes the new restorers. These creative filmmakers are challenging perceptions of Christianity. They”re using the language of our culture to speak truth. And now they”re educating a generation to tell the old, old story in new ways. (Click to see related story.)

They”re partnering with God to share the narrative of grace, and they”re using YouTube to do it. Don”t tell Salem.


  1. David L Dickey

    This is why, no matter how seductive the idea is, we must never succumb to the urge to disengage the world we live in. When we do, we stop being like the Jesus who ate with sinners…

  2. warren

    the great commission challenges christians to make disciples of all the NATIONS (ETHNOS), we cannot become so heavenly minded that we are no earthly good……
    1 cor. 5: states that we would have to leave this world to remove our selves from engaging “non- christians.

  3. Grizz

    I actually still get GodTube messages in my email and find it to be one of the highlights of my day online … most days. I can hardly ever say the same for YouTube where the filth and grit cover you like a fine mist just by opening the site. Sure you can search for good stuff. Or you can subscribe to GodTube and have most of the grit and grime filtered out.

    I am a firm believer in the GIGO theory (garbage in garbage out). So why should I submit myself to the grit and grime just to search for the gemstones hidden amongst the rest. After all, I am not above being tempted to watch the latest hilarious! comedic uploads. I can be enticed to wander around aimlessly and expose my eyes to all manner of things I have never seen in my real/off-line life. Distractions abound, and to what end? Will my day be any better or perhaps even diminished by the next cute baby tricks or pet foibles? Where do I go to get the wasted time back?

    GodTube nearly always lifts my heart a few notches and brightens the day when the clouds gather. If I could say the same for other venues, I would. And while I am very supportive of City On a Hill Productions, It would serve me better somwhere besides on YouTube. Then again, I am a believer already … a minister even. So maybe I am not your target anyway.

    Just wanted to share a bit of a different perspective.

    With abundant love,


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