Proclamation and Persuasion: The Invitation
When the gospel is proclaimed, and the Holy Spirit brings conviction, and people are challenged to respond, they respond.
By Bart Rendel
Jesus gave us wonderfully clear directives as church leaders and followers. In Luke 15 he gave us three powerful stories that emphasized the pre-eminent importance of pursuing the lost—“the One.” And in Matthew 28, he gave us the personal and corporate mission to go into the world and make more and better disciples, the Great Commission.
The Great Commission, however, has suffered a crisis in modern times. Somewhere along the way, “go and make disciples of all nations” shifted from being a deeply personal calling for every Christ-follower to merely an organizational mission statement hanging on church walls.
One truth has emerged with crystal clarity after working with over 1,000 churches across the country: radical alignment to the Great Commission—both corporately and personally—is the most powerful and transformative shift in front of us today.
While some churches are experiencing growth in our post-pandemic spiritual revival, it is my belief that until this shift occurs, the wins will be short-lived. Churches will continue to struggle with inward focus, declining impact, and the spiritual consumerism that plagues so many congregations.
A False Dichotomy That’s Killing Churches
One of the most troubling discoveries from working with churches nationwide is how evangelism and discipleship have become disconnected, and in some cases, seen as opposing forces. I’ve witnessed leaders actually debate whether they’re going to be “a discipleship church” or an “evangelistic church,” as if these represent two different paths rather than two sides of the same calling. In one case, I know of a church that prayed about the decision for 30 days!
This separation misses a fundamental truth: disciple-making (a.k.a., the Great Commission) begins with evangelism. You cannot make a new disciple without first reaching someone who doesn’t know Jesus. The Great Commission isn’t about choosing between evangelism and discipleship, it’s about understanding that they’re inseparable.
God’s Unchanging Marching Orders
The undeniable purpose of the church is to accomplish the Great Commission—to radically align mankind back to God through Christ. Early followers of Christ understood this from the beginning and took the directive seriously.
Jesus made his purpose clear in his prayer at the Last Supper, emphasizing more than once “that the world may believe.” In his final earthly appearance, he gave this powerful prediction and directive: “You will receive power when the Holy Spirit comes upon you. And you will be my witnesses, telling people about me everywhere—in Jerusalem, throughout Judea, in Samaria, and to the ends of the earth” (Acts 1:8, New Living Translation).
Remember, his followers expected him to restore Israel and establish an earthly kingdom. Instead, he turned the tables and sent them out to evangelize the world. Expectations don’t matter; his purpose does.
This calling transformed the early church. Philip found himself ministering in Samaria—not a great distance physically, but certainly socially. He would never have gone there unless he knew it was Jesus’ command. Paul, more traveled and sophisticated, raised support, hiked, and sailed to spread the gospel throughout the Mediterranean.
Paul’s radical alignment is captured perfectly in Acts 20:24: “But my life is worth nothing to me unless I use it for finishing the work assigned me by the Lord Jesus—the work of telling others the Good News about the wonderful grace of God.”
The Great Commission isn’t a random utterance of Jesus. It’s the marching orders for the church that still stand today, including you and your church.
The Program Trap
Most churches today operate under a flawed assumption that buildings, services, and programs advance the gospel. This institutional thinking has led us to believe that if we create the right systems, hire the right staff, and launch the right ministries, the Great Commission will somehow fulfill itself.
Here’s the uncomfortable truth: people accomplish the Great Commission; not strategies, programs, or even organizations.
This institutionalization manifests in three destructive ways:
Transactions over transformation. Success gets measured by attendance goals rather than life change. The question “How many?” overshadows “How committed?”
Programs over process. Ministries and events become the reason we have a church calendar and budget. Having the event becomes the win, regardless of whether anyone’s life was actually transformed or people got connected to Jesus and one another.
Responsibilities over relationships. Staff and volunteers focus on fulfilling job descriptions and duties rather than asking, “How’s it going with your One?” Personal relationships with lost people become someone else’s responsibility.
When we institutionalize the Great Commission, we not only convince ourselves that buildings, services, and programs accomplish the mission, we also come to believe pastors and staff fulfill the Great Commission instead of a congregation equipped to live it out personally.
Don’t miss this: The Great Commission must first become a personal mission statement of every Christ follower—including you and your leadership team (and your elders)—before it can ever become an effective organizational mission.
The Personal Challenge
What surprises most church leaders is how deeply personal this alignment must be. It often begins in the transformation of their own hearts, requiring them to fundamentally alter their lifestyles, priorities, and relationships.
This requires honest assessment using what we call the “Four Commodities of Life and Leadership”—evaluating how your time, money, energy, and attention are currently allocated toward reaching the lost.
Consider these penetrating questions:
I’m asking these questions to you first, leader! Then you should be asking them of your church family, and eventually of your church’s resource commitments as well.
If there’s misalignment to the Great Commission within you—if what you desire doesn’t match what you believe and how you think, or how you think doesn’t align with how you behave and act—that internal conflict will undermine every attempt at leading and creating a church aligned to the Great Commission.
The Transformation That Follows
When enough individuals within a church begin living the Great Commission as their personal mission, something remarkable happens. Instead of being consumers expecting professional staff to fulfill the mission on their behalf, the congregation becomes a community of missionaries actively engaged in reaching their community.
The ultimate goal isn’t sporadic evangelistic efforts or seasonal outreach campaigns. It’s creating a sustainable culture where reaching the lost becomes as natural as breathing for every church member. This happens when the Great Commission moves from being something the church does to being something the church is (its animating purpose).
Churches that achieve this transformation discover that evangelism becomes less about events and programs. Their greatest evangelistic tool isn’t their Sunday service (though it remains important), but the collective witness of hundreds of believers living One-aware, activated lives throughout the community.
When believers focus on reaching their One (a reference to the lost sheep from Luke 15), several things happen simultaneously:
One of the fastest ways to develop spiritual maturity in your church is to get them focused on praying for and reaching their personal “One(s)” by name—that person(s) in their relational network who needs Christ. It truly is one of God’s great tools to grow your church in breadth and depth.
The Choice Before You
You face a fundamental choice. Will the Great Commission remain merely an organizational mission statement, or will it become the personal mission that drives everything you do, along with every decision you and your leadership team make?
The path forward requires courage to examine your own life honestly, courage to model what it looks like to live a One-aware and activated life, and courage to lead your congregation through the sometimes-uncomfortable process of radical alignment to the Great Commission.
Radical alignment isn’t our idea, it’s been God’s plan all along. From the beginning, Scripture calls us to align with his purposes. The question isn’t whether your church needs to be more evangelistic. The question is whether you’re ready to make the Great Commission your personal mission, and challenge everyone on your team and in your church to do the same.
Bart Rendel is co-founder and CSO of Intentional Churches, Las Vegas, Nevada.
When the gospel is proclaimed, and the Holy Spirit brings conviction, and people are challenged to respond, they respond.
The story of the Philippine Mission Churches of Christ is one of faithfulness to God’s Word, endurance amid overwhelming trials and challenges, and persistent commitment to the cause through many, many years.
In a significant move toward greater unity and impact within the Restoration Movement, Renew.org and the International Conference on Missions (ICOM) are launching a formal partnership aimed at strengthening disciple-making efforts both locally and globally.
We’re hearing stories from across the country about college ministries where thousands are giving their lives to Christ and being baptized in obedience to him. There’s something real happening in This Generation.
Bart is certainly right. Part of the current problem might be related to the fact that so many of our preachers consider themselves to be pastors (shepherds, elders) rather than evangelists such as Timothy and Titus. It is my understanding that evangelists in the NT were not just traveling revivalists but rather had a two-fold mission, “planting and watering,” i.e., leading people to Christ and forming them into evangelistic congregations. One who is the preacher should not think of himself as an elder but rather, working alongside the elders (Biblical pastors), in leading the congregation to reach the lost. (Regarding the common usage of “pastor” for the preacher, see my article in Restoration Herald, Jan 05, “Pastor? Preacher? Parson?—What Shall We Call Him?”)
Excellent and timely article!
The diagnosis is accurate but the change is very difficult if it is all you have ever known. Our events become our traditional liturgical calendar. How do we break free and become truly evangelistic restoring this aspect of NT Christianity? Dozens and dozens of attempts to form friendships–discuss spiritual matters–getting shutdown and tuned off over and over. Not that we give up. We are still able to share the gospel with a handful of people every year but they just seem to materialize out of the blue and have nothing to with our efforts until the very last stage.
Remember, our job is to be faithful to the mission. God’s work is so dynamic that we may never know the part we play in reaching people for Christ. Intentionality with your One(s) is key – praying for them, spending time with them, along with genuine love and friendship. God is moving ahead of you, going alongside of you, and working in ways you will never know. I hope that one day we understand how it works (or worked) – how and why the Almighty invited us into this partnership of eternal impact. What a joy and mystery it is. Until then, personal obedience and submission to his directive is key. Who is your One?!!