Articles for tag: Advertising

March 1, 2021

Moving Forward

The year 2020 was extremely difficult for all of us, with challenges that reached into nearly every part of life and work. With most church buildings closed down for some time, it wasn’t surprising many church leaders allowed their Christian Standard subscriptions to lapse in order to cut costs and get past the pandemic, with thoughts of reassessing the relationship at a later time. We’ve been doing that same type of thing at Christian Standard Media—we’ve been figuring out ways to cut costs while providing the very best window into the world of church leadership and life in the Restoration

February 10, 2020

Christian Standard

Christian Standard Updates News & Updates

Christian Standard and The Lookout Merge!

For many years, Christian Standard Media has been challenged by steadily declining subscriptions to our print magazines, Christian Standard and The Lookout. The commensurate drop in revenue presented an opportunity for a non-profit ministry to purchase the magazines—and much of our Restoration Movement heritage—from a for-profit company. The change in ownership three years ago preserved the magazines and much of our heritage. Since that time, both Christian Standard and The Lookout have been retooled as we have endeavored to maintain and improve their appearance and content. We thank The Solomon Foundation for being the primary benefactor in this endeavor and

September 26, 2019

Christian Standard

Restoration Movement History

Absurd and Mundane Ads from Oct. 1, 1904

When people see copies of Christian Standard from 90-plus years ago, they invariably comment on the advertising. There are a number of ads for patent medicines—such as Dr. Shoop’s Restorative (page 25)—typically alongside ads for such brands as Ivory Soap and Royal Baking Powder, and occasionally Coca-Cola and Oldsmobile. This issue from 115 years ago (Oct. 1, 1904) is fairly typical, though with very few products recognizable today. There were more than 50 ads in the issue, some of them rather small . . . no larger than a classified ad (though typically with bolder type). Several mention the World’s

October 22, 2018

Jerry Harris

Christian Standard Updates News & Updates

Big Changes in Our Magazines

By Jerry Harris “The Times They Are A-Changin’” was the title of a 1964 Bob Dylan song addressing his belief in a need for social justice. If you were 16 when that song was released, you’re 70 years old today. In 1964, Christian Standard, The Lookout, and Standard Publishing were the gold standard for Christian education, leadership, and discipleship. Two years later, in 1966, the little entity that started in Cleveland, Ohio, celebrated 100 years in business; by then it was a major company housed in a factory with 7 acres under roof and hundreds of employees. That was before