CIY Uses Social Media to Take Message to Teens
By Jennifer Johnson Christ In Youth (CIY) is well known among the Christian churches””and beyond””for high-quality programs specifically geared to teens and preteens. Many of these events take place during the summer months, but last November CIY launched a new program””and it was all online. “We”re constantly trying to keep a pulse on the next generation so we can speak to them with the gospel message,” says Chris Roberts, communications director. “They are digital natives. They don”t know a world without social media or mobile phones. So, we began talking about how we can use those tools to point them
