April 13, 2008
FROM MY BOOKSHELF: Little Things Mean a Lot
By LeRoy Lawson In his book Microtrends: The Small Forces Behind Tomorrow”s Big Changes (Twelve, 2007), Mark Penn argues that if you”re serious about trying to figure out where in the world we”re going, you have to look at the little things. Specifically, you need to check out 75 trends still too small to capture the headlines but big enough to reach the front page before long. I can”t list all of them here, but let me give you some samples. But before I do, here”s a pretty good motive for paying attention. “If Islamic terrorists were to convince even
