Articles for tag: Church Branding

Live Life Beyond

By Mel McGowan I once lived the American dream . . . the one with the big house, the big car, and the big mortgage. To afford my slice of the “American pie,” I lived as if I were in the movie Groundhog Day. I pulled out of the driveway at the same time each day. I commuted to work at least an hour each way, barely making it home in time to tuck in my youngest child at night and rarely in time to have dinner with the whole family. Day after day after day. I spoke to my

Style Conscious

By Nathan Smith A few years back, I led worship on a regular basis at a midsized suburban church that was made up primarily of white, middle-class Americans. I often would speak with the pastor, a good friend, about the church”s “brand” and where he felt God was leading it. The worship gatherings were musically and aesthetically appealing, but I couldn”t get over the fact that we were “selling” a product completely disconnected from the worshipping body. The services were being designed for visitor Q rather than the Christian church member. (A bit of a disclaimer here, I do believe

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