Perfectly Executing the Wrong Vision
By Jim Tune In his acclaimed book Why Smart Executives Fail, Sydney Finkelstein describes a fictional situation about a meticulously planned military operation. In his scenario, a special forces unit moves in with devastating efficiency and successfully accomplishes every objective; the forces kill or capture everyone in the base they were attacking. The unit suffered very few casualties. There was only one problem. The target they had attacked and captured belonged to friendly forces. Central command launched a massive investigation to figure out what went wrong. Several missteps were eventually identified. Operational protocols were reviewed, changed, and corrected. The only
