January 11, 2009
VBS: Testing the Best
By Diane Stortz  When you”ve already got the best VBS on the market, what do you do to stay ahead of the rest? You test. So the children”s ministry staff and volunteers and the children of LifeSpring Christian Church in Cincinnati, Ohio, got a unique sneak peek at Standard Publishing”s 2009 VBS course, “Studio GO! Game Show,” as they used and tested it as their 2008 VBS. “Standard Publishing has always included focus groups and surveys as part of our VBS theme research,” says Ruth Frederick, director of children”s product. “We”ve tried to increase the amount of customer engagement





