July 1, 2023
What the Restoration Movement Should Learn from Bud Light
By Jerry Harris Earlier this year, it seemed the whole country was caught up in the cancellation of Bud Light, America’s best-selling beer. The turmoil resulted from a promotion that connected the brand to Dylan Mulvaney, a transgender TikTok influencer; Bud Light sent personalized beer cans to Mulvaney celebrating both March Madness and Mulvaney’s yearlong transition to identify as a woman. Mulvaney’s videos on social media triggered a backlash that caused many Bud Light beer drinkers to reject the iconic brand. In just a few weeks, Anheuser-Busch lost $5 billion in market value, 17 percent in sales, and 21 percent
