The Message Is Relentless
By Dale Reeves When Beth Guckenberger told me that we had an opportunity to advertise the cover of her book, Relentless Hope, on a car that would be racing in the Quaker State 400 Sprint Cup on July 9, 2011, I was absolutely thrilled! I immediately shared with my marketing manager the opportunity to have Standard Publishing represented at the Kentucky Speedway. We started wondering, Has anyone ever advertised a book in a NASCAR race before? Before long we were providing art files to NASCAR driver and Back2Back supporter Michael McDowell, and we quickly realized that he is a great
