Voices from the Middle
By Ben Cachiaras Contemporary examples to demonstrate the value of “and.” “¢ Jim Collins coined the phrase “embrace the and” in his 1994 book Built to Last. He and coauthor Jerry Porras reported on extensive studies at Stanford University School of Business revealing best practices of exceptional companies. One such trait among enduringly great companies was their ability to embrace the “and.” The authors” point was that choosing between seemingly contradictory concepts””focusing on this or that””leads to missed opportunities. Is the product low cost or high quality? Do I focus on short-term opportunities or long-term strategy? Should the company be
