Articles for tag: Microtrends

A Simple Response With Incredible Impact

By Andy Hansen Are you weary of the never-ending swirl of bickering, negativity, and cynicism that envelopes our culture on a daily basis? Perhaps this attitude is heightened by the presidential election. Maybe the cloud we”re under grew with the ever-increasing cost of gasoline, talk of global warming, the ceaseless debate over the Iraq War, a record number of tornadoes in the United States, and devastating earthquakes in China. BAD NEWS Some of the bad news included recent coverage of an incredibly cruel video showing a group of girls pummeling another student who supposedly had posted insulting comments about them

FROM MY BOOKSHELF: Little Things Mean a Lot

By LeRoy Lawson In his book Microtrends: The Small Forces Behind Tomorrow”s Big Changes (Twelve, 2007), Mark Penn argues that if you”re serious about trying to figure out where in the world we”re going, you have to look at the little things. Specifically, you need to check out 75 trends still too small to capture the headlines but big enough to reach the front page before long. I can”t list all of them here, but let me give you some samples. But before I do, here”s a pretty good motive for paying attention. “If Islamic terrorists were to convince even

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