July 14, 2018
Knowing Where You’re Going Pays Off
By Kent Fillinger I love quotes and short sayings. A favorite of mine is, “If you don’t know where you are going, any road will get you there,” from Lewis Carroll, author of Alice’s Adventures in Wonderland. Former Secretary of State Henry Kissinger adapted it slightly as, “If you don’t know where you are going, every road will get you nowhere.” But the best mutation of the saying comes from baseball icon (and celebrated linguist) Yogi Berra: “If you don’t know where you are going, you might wind up someplace else.” Regardless of which version you prefer, here’s the point:






