Articles for tag: Quaker State 40

August 15, 2011

By Dale Reeves When Beth Guckenberger told me that we had an opportunity to advertise the cover of her book, Relentless Hope, on a car that would be racing in the Quaker State 400 Sprint Cup on July 9, 2011, I was absolutely thrilled! I immediately shared with my marketing manager the opportunity to have Standard Publishing represented at the Kentucky Speedway. We started wondering, Has anyone ever advertised a book in a NASCAR race before? Before long we were providing art files to NASCAR driver and Back2Back supporter Michael McDowell, and we quickly realized that he is a great

June 30, 2011

Christian Standard

Mission & Evangelism

NASCAR Driver Gives Orphan Care a Boost

Standard Publishing author Beth Guckenberger has teamed up with NASCAR driver Michael McDowell to promote orphan care. Guckenberger, director of Back2Back Ministries, is a veteran of efforts to help impoverished children across the globe, with a focus in Mexico, Nigeria, and India. But this is the first time NASCAR has been a part of the solution. McDowell, an up-and-coming NASCAR rookie, wants to do his part to support Guckenberger”s ministry. That includes putting the cover of Guckenberger”s newest book Relentless Hope on his car as he competes in the Quaker State 400 at the Kentucky Speedway July 9. He”ll also