September 8, 2017
If We Want to Reach Millennials, We Must Think Like Veronica
By Haydn Shaw My writing collaborator and I put together most of my book Generational IQ while occupying a corner table at a local Smashburger restaurant. We spent so much time there that the entire staff got to know us. One afternoon, the manager, Veronica, asked how the book was coming along. She said she reads business books, so we talked about my first book, Sticking Points. When I told her Generational IQ was a look at the spiritual lives of the generations, she lit up and told us her grandmother was a devout Catholic. Her mother had been raised
