September 26, 2019
Absurd and Mundane Ads from Oct. 1, 1904
When people see copies of Christian Standard from 90-plus years ago, they invariably comment on the advertising. There are a number of ads for patent medicines—such as Dr. Shoop’s Restorative (page 25)—typically alongside ads for such brands as Ivory Soap and Royal Baking Powder, and occasionally Coca-Cola and Oldsmobile. This issue from 115 years ago (Oct. 1, 1904) is fairly typical, though with very few products recognizable today. There were more than 50 ads in the issue, some of them rather small . . . no larger than a classified ad (though typically with bolder type). Several mention the World’s



