May 31, 2009
Simply Courageous: Churches Cut Clutter in Order to Focus
 By Krista Petty In the early 1970s, McDonald”s had 13 menu items. Today, there are about 50. Thirty years ago, the city of Houston had five television channels. Today, there are more than 185. America is home to more than 1 million SKUs (standard stocking units, aka bar codes); according to marketing guru Jack Trout, an average supermarket has 40,000 SKUs but the average family gets what it needs from only 150. “That means there”s a good chance we”ll ignore 39,850 items in that store,” writes Trout.1 All this illustrates the explosion of options available to the average person.
