Articles for tag: Toy Story

Creating Culture

By Jim Tune Pixar founder Ed Catmull had always dreamed of using computers to create a great animated movie. He achieved this with the release of Toy Story. “We”d been the first to make a movie with computers,” he wrote in his book Creativity, Inc., “and””even better””audiences were touched, and touched deeply by the story we told.” The problem? “Now that this goal had been reached, I had what I can only describe as a hollow, lost feeling.” Running a company didn”t seem to be enough. Catmull began to scratch beneath the surface, and realized things weren”t as healthy at