April 22, 2011
Christmas or Easter?
By Kent E. Fillinger Why do churches pay more attention to Christmas than to Easter? If you surveyed a group of church leaders, the common response probably would be, “Evangelism””we want to create welcoming environments for people to bring guests, and Christmas is an optimal opportunity to do so.” Really? Businesses measure “return on investment”””whether a product or venture yields a return that warrants the investment required to offer it. From the standpoint of a return on investment, Easter consistently dominates Christmas in attendance. For example, the average megachurch experienced a 74 percent increase in attendance on Easter, compared with





