November 13, 2011
WJU Makes Connections in One-Day Fund-raiser
By Jennifer Taylor  This fall, William Jessup University (Rocklin, CA) tried a new approach to fund-raising””and set a record in the process. Vice President for Advancement Eric Hogue had three goals: to recruit new donors, help WJU students, and to raise the money without taking the staff away from work. “Give:24″ accomplished all three. Every member of the staff, faculty, and administration was encouraged to participate by asking 24 friends and family members to give $24 each. They made the requests and promoted the effort via social media and e-mail during the month of August; donors could give online during
