February 1, 2021
How to Change Your Church Scorecard (in an ‘AC’ World)
What’s the score? Who’s winning? Both are common questions during a sporting event. Fans of the winning team often point out the scoreboard to the opposing team’s fans at the end of a game. “Keeping score” can be a positive or a negative depending on the situation and the underlying intent. Churches have traditionally used metrics like the ABCs (Attendance, Baptisms or Buildings, and Cash) or the three Cs (Church attendance, Conversions, and Cash) to “keep score” and to measure their growth and effectiveness in accomplishing the mission. The new norm for many church leaders seems to be the sharing
