March 28, 2018
Easter and the Changing Nature of Belonging
By Kent E. Fillinger “Every modern brand that inspires intense passion—from Apple to Nike to SoulCycle to WeWork—has a spiritual underpinning,” writes Nicole LaPorte in the July/August 2017 issue of Fast Company. She tells the story of shared community, social connections, and a common purpose for those who participate in Tough Mudder obstacle course competitions. Will Dean, CEO of Tough Mudder, believes their events can provide people with these same types of spiritual rituals. Dean told the magazine, [Tough Mudder races] are the pilgrimage, the big, annual festivals, like Christmas and Easter [emphasis mine], if you use Christianity as an
