Articles for tag: Procter & Gamble

Changing the Way We Do Church

By Darrel Rowland About a year ago the founder of one of the most influential churches in modern American history confessed a need for repentance. But Bill Hybels wasn”t adding his name to the list of those succumbing to moral failures. Instead, he admitted that despite Willow Creek Community Church”s worldwide influence and 21,000 weekly attendees spread across four campuses, the church had failed. How so? By not equipping its members to become mature Christians. STALLED OR DISSATISFIED Using techniques borrowed from sophisticated consumer studies, Willow”s leaders discovered they were doing well meeting the needs of those exploring Christianity and

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