Articles for tag: Value Of A Brand

Congratulations Compass Christian Church!

By Mark A. Taylor The votes are in, each round of balloting has finished, and the winner in our first-ever Church Branding Competition has been named. Congratulations to Compass Christian Church whose logo rose to the top and garnered the most votes in each of four face-offs. The competition began the week of April 19 with 16 church logos (see list below). Eight were eliminated the first week, and four more the second week, leaving the top four vote-getters. The third round of voting determined the final match-up: Parkway Christian Church (Surprise, Arizona; see below) vs. Compass Christian (a multisite

Your Vision”“and Ours

By Mark A. Taylor One sentence stands out in Kent Fillinger”s introduction to this week”s special issue. “If you copy someone else”s vision, who will accomplish yours?” Kent quotes the book Church Unique to remind us that we must do the particular work God has for us in our communities, not copy the strategies working for someone else somewhere else. So why does CHRISTIAN STANDARD devote a whole issue to megachurches every year? “¢ Megachurches are news, and our goal is to tell you news about Christian churches and churches of Christ you won”t find anywhere else. “¢ Megachurches are

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