August 3, 2008
Innovation and Invention
By Rick Chromey Few innovations and inventions have altered a civilized cultural landscape like the Internet. Just as Gutenberg”s printing press revolutionized our world and introduced a new concept of mass production, the World Wide Web has globally transformed social institutions from business to education to media. In the March 2008 edition of Fast Company“”an issue dedicated to the “world”s 50 most innovative companies”””the three giants standing at the summit were Google, Apple, and Facebook (in that order).1 Compiling the list involved studying hundreds of companies over several months, noting both fresh perspectives and historical commitments to reinvention. Consequently, it











