December 22, 2017
Keeping Down Appearances
By Doug Redford Some years ago an article in the Cincinnati Enquirer featured this headline: “Appearance Counts When Wrapping Holiday Gifts.” Said one employee at a luxury goods store in San Antonio, Texas, “The biggest thing I”ve seen through the years is that the wrapping is just as important as what”s on the inside. You can take a $5 item and make it look like a million bucks.” Another person quoted in the article noted, “Packaging will make a whole lot of difference, and it will make the gift special.” On the other hand, there are occasions when the lack







