The Church App

How We Developed, Launched, and Continue to Improve Our Mobile Application In the fall of 2018, the Midwestern church I serve, The Crossing, started a new website design process and began to overhaul our web presence analytics. In doing so, we learned 54 percent of the traffic to our main website originated from mobile devices that is, cell phones. (Tablets accounted for only about 6 percent of traffic, while desktop/laptop devices made up the remaining 40 percent.) It wasn’t all that surprising. In 2017, media measurement and analytics company Comscore reported, Mobile apps account for 57 percent of all digital

Church Tech without the Technobabble

By Michael C. Mack Most of us know the value of using modern technology for both personal and church use, but some of us—especially those of us over a certain age (and I’m uncertain what that certain age is anymore)—simply don’t have the expertise to use it well. Truth is, we’re afraid we’ll bumble the technological language well before we bumble the technology itself. I’ve experienced this while trying to talk to a 20-something wisenheimer at Best Buy. I stand there with a blank look on my face as he lays down some impressive technobabble. Just tell me which watch

How Paul Used the Social Media of His Time

By Jon Weatherly Would the apostle Paul use today’s social media? After all, it is filled with triviality, gossip, cruelty, divisiveness, indecency, blasphemy, and “fake news.” When videos of cats wearing shark suits and riding Roombas may be the least evil thing on social media, how can we imagine Christ’s apostle engaging in such an environment? When a person uses social media for what they consider a noble purpose, still it can backfire. Consider the case of Adam Smith in 2012 in Tucson, Arizona. One particular day, Smith filmed his interaction with a fast-food employee. Smith wanted to make a

How to Use Social Media Well in Your Church

By Tina Wilson If your church isn’t using social media—and using it well—you’re likely missing a great opportunity. Social media is the widest form of advertising available—and it costs little to nothing. Early on, social media may have been used mostly by younger people, but these platforms have expanded so much that most people across generations now get their information from them. The reach of social media is broad with regard to age and target audience. Social media speaks to church members and seekers alike, while most communication from the church—bulletins, email blasts, billboards—target one or the other. Beyond the

Laura-McKillip-Wood

A Social Presence that Spreads the Gospel

Laura McKillip Wood Terry pounded the steering wheel and cried. It took her last ounce of restraint not to throw open the car door and march right back into the boarding school to collect her son’s things and take him home. Who cared if the mission organization she and her husband, Kevin, worked with required them to send their child to boarding school? Was it even worth it? “Please, God, just give me my son back!” she cried. In the stillness that followed, the assurance that God was working through them in their ministry settled her heart. “I loved Jesus,

Six Reasons Your Church Needs a Mobile-Giving Option

By David Dummitt IBM created the first smartphone in the early 1990s, but it was Apple’s release of the first iPhone in 2007 that effectively changed the world at large. Fast-forward to today and approximately 81 percent of people in America own a smartphone. The world has literally moved into the palms of people’s hands. The advent of smartphones over the past quarter century has revolutionized the way people prefer to learn, shop, and, yes, give. While many churches are embracing financial technology in new ways and are experiencing the positive impact on congregational generosity, many churches in America continue

Leveraging Technology for Ministry

By Jim Estep I recall Dave Stone once saying something like, “You can’t reach an MP4 generation with 8-track methods. The problem is that half of you are asking, “What’s an MP4?” and the others are asking, “What’s an 8-track?'” It is not just that technological innovation continues at an unprecedented rateI actually think Dave said, “MP3 generation”or that its presence within our culture and our lives grows more pervasive daily, but that technology has changed how we perceive our lives, society, and especially the church. The simple lesson is this: We either will learn to leverage technology in our

How to Develop an Online Church Campus

By Rusty George “Church online isn’t church.” Yep, that’s what I used to say. Of course, I also thought texting would never last and Facebook was a fad. But hey, what do I know? I guess you might call me a late adopter. Needless to say, starting an online campus wasn’t at the top of my list. But six years ago we decided to add an online option at our church, and I’ve changed my mind about its importance. The First Question: Why Mess with It? It sounds like a lot of work when a simple website with service times

Technology and the Church

By Jerry Harris Modern technology is an incredible thing, and it’s especially impressive to someone my age. When I was a child, I used to wonder at the people I knew who were around before airplanes, mass-production of cars, and the discovery of antibiotics. With technology developing at light speed, I have become one of those people today that young people look at quizzically. I grew up when cars had painted steel dashboards, pointy control knobs, and a shelf beneath the back window for kids to sleep on during drives. The only “airbag” in our car was my mother’s arm

Can Online Churches Create Offline Connections?

Three Churches Share Stories from the “Wild West”of Worship on the World Wide Web By Justin Horey From smartphones to social media, Facebook to FaceTime, the Internet and the tools we use to access it are often advertised as ways to help people relate to one another. Dating apps and websites aim to bring people together in person, while social media platforms and videoconferencing were created to help people stay in touch when they can’t be together in the same room. Technology experts and ordinary people alike love to debate the effectiveness of relating with online tools, but these tools

Your Digital Screen Door: 6 Common Church Website Mistakes and How to Fix Them

By Tim Cole The Internet is the most disruptive force in church communication since the invention of Gutenberg’s printing press in 1439. Your church’s front door may be located on your property, but in many ways the church’s website serves as the new digital screen door through which your potential guests will decide beforehand if they will venture to and through the physical front door. Recently I consulted with an older church overseas about why they weren’t attracting and keeping enough visitors to spur consistent growth. My onsite visit revealed several potential problems, but one stood out. The urban church

How to Develop an Online Church Campus

By Rusty George “Church online isn’t church.” Yep, that’s what I used to say. Of course, I also thought texting would never last and Facebook was a fad. But hey, what do I know? I guess you might call me a late adopter. Needless to say, starting an online campus wasn’t at the top of my list. But six years ago we decided to add an online option at our church, and I’ve changed my mind about its importance. The First Question: Why Mess with It? It sounds like a lot of work when a simple website with service times

Can Online Churches Create Offline Connections?

Three Churches Share Stories from the “Wild West” of Worship on the World Wide Web By Justin Horey From smartphones to social media, Facebook to FaceTime, the Internet and the tools we use to access it are often advertised as ways to help people relate to one another. Dating apps and websites aim to bring people together in person, while social media platforms and videoconferencing were created to help people stay in touch when they can’t be together in the same room. Technology experts and ordinary people alike love to debate the effectiveness of relating with online tools, but these

Church Tech without the Technobabble

By Michael C. Mack Most of us know the value of using modern technology for both personal and church use, but some of us—especially those of us over a certain age (and I’m uncertain what that certain age is anymore)—simply don’t have the expertise to use it well. Truth is, we’re afraid we’ll bumble the technological language well before we bumble the technology itself. I’ve experienced this while trying to talk to a 20-something wisenheimer at Best Buy. I stand there with a blank look on my face as he lays down some impressive technobabble. Just tell me which watch

A Restored House

By Stuart Powell Presidents’ Day, which we will celebrate Monday, February 17, now honors all presidents, but in the late 1870s it was originally set aside as a federal holiday to honor only one—our nation’s first president, George Washington, born February 22, 1732. Let’s fast-forward to the end of that remarkable man’s life. On December 14, 1799, George Washington died at the age of 67. His death occurred less than three years after completing his service as first president (1789—1797) and then retiring to his beloved Mount Vernon estate. When his widow, Martha Washington, died in 1802, the Virginia property

Six Reasons Your Church Needs a Mobile-Giving Option

By David Dummitt IBM created the first smartphone in the early 1990s, but it was Apple’s release of the first iPhone in 2007 that effectively changed the world at large. Fast-forward to today and approximately 81 percent of people in America own a smartphone. The world has literally moved into the palms of people’s hands. The advent of smartphones over the past quarter century has revolutionized the way people prefer to learn, shop, and, yes, give. While many churches are embracing financial technology in new ways and are experiencing the positive impact on congregational generosity, many churches in America continue

Kent E. Fillinger

Church Management Systems: Who Is Using What . . . and How?

By Kent E. Fillinger For all but the smallest of churches, leaders need an efficient and effective way to collect, organize, and utilize church-member data. A Church Management System (ChMS) is a powerful tool that can help churches with communication, giving and other financial reporting, event registration, children’s check-in, and more. In the last four years, a seismic shift has occurred in the ChMS world, according to leading expert Mark Kitts. During this time, a technology company called Ministry Brands has bought up more than 20 ChMS companies and their programs and consolidated them into a few basic platforms. This

Solving the American Church's PR Problem

How Northeast Christian Is Seeking to Redefine Church Around the Cross-Shaped Love of Jesus _ _ _ I was a stranger and you invited me in. _ _ _ By Tyler McKenzie Outsiders consider people inside the church to be extreme and irrelevant. That’s according to recent research about perceptions of Christianity in America conducted by Barna Group and its president David Kinnaman. You may disagree with these descriptors of churchgoersextreme and irrelevantbut perception is reality to some degree. Outsiders either despise us or don’t care about us. We clearly have a PR problem on our hands. The extremist label

Kent E. Fillinger

"This Is for All the Lonely Boomers"

By Kent E. Fillinger “OK Boomer” is a new social media catchphrase that is becoming popular with many people younger than 40. In the Washington Post, Holly Scott defined the phrase as “a jab from the young to the old, a collective eye-roll at the out-of-touch judgments baby boomers pass on the tastes, values and lived experiences of millennials and Gen Zers.” Generational divides and derision are nothing new. Ironically, when boomers (those born between 1946 and 1964) were young adults, many said you can’t trust anyone over the age of 30. In my June 2019 Metrics article, I asked,

Whom Is God For?

By Jason Shreve Have you ever wondered, Whom is God for? It’s a good question that seems to come up during every big game. Before last year’s Super Bowl, people were counting which team had the most Christians. Is that an indication God is for them? During the 2012 football season, people were asked, “Do you believe that any of Tim Tebow’s success can be attributed to Divine Intervention?” Forty-three percent of Americans answered yes. Whom is God for? Is he for the most talented? The hardest working? The purest in heart? The one who needs it most? In sports

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